San Miguel Beer (650ml)

San Miguel Beer

San Miguel became part of the Gorkha Brewery portfolio in July 2004. It is one of the most popular brands of beer among Nepalese consumers.
San Miguel is available in the pack sized of 650 ml bottle and 330 ml can.

After becoming a part of the GBPL family, San Miguel is being further popularized as a more youthful brand. In Nepal San Miguel has been associated with football, the much talked about “Oktoberfest”, and the newly introduced theme of “Celebrating Friendship, Enjoyed Worldwide”. The association of San Miguel with friendship and youthfulness has worked wonders for the brand in terms of brand awareness and associations.

History of San Miguel Beer

The origin of San Miguel goes all the way to the Philippines where Spanish monks started making beer using traditional methods. The monks lived in Manila and in a district called ‘San Miguel’. This is how the name came about. San Miguel’s rich brewing tradition began in 1890 when founder Don Enrique Maria Barretto de Ycaza opened the first brewery in Southeast Asia, “La Fabrica de Cerveza de San Miguel”. In 1913, La Fabrica became a corporation and began exporting beer to Guam, Hong Kong, and Shanghai.

San Miguel Worldwide

From an initial production of about 47,000 cases of lager beer during its first year of operation, SMBD’s breweries today have an aggregate annual production capacity of about 325 million cases of San Miguel Beer in 320ml bottles. These facilities combine the latest brewing technology with the skills and commitment of San Miguel employees to produce beer that is one of the world’s best.

Rich, with a full-bodied flavor, its smooth, moderate bitterness is complemented by a pleasant, happy aroma, which makes San Miguel a perfectly balanced beer. It has been a part of the celebration for over 100 years now.

San Miguel Beer has won awards for product excellence in international beer festivals in Brussels, London, Paris, and Spain and citations from prestigious beer books and journals. In 2004, San Miguel Beer received a Grand Gold medal, the highest award for quality and taste from the prestigious Monde Selection administered by the Institute International Pour Les Selections De La Qualite (International Institute for Quality Selections) based in Brussels manifesting San Miguel Beer’s consistent superior quality that made it one of the world’s largest-selling beers and the standard by which other beers are measured.